To Get Prepared for Presentation About the Artist and His Art Guide
Presentation Matters
I recently attended the opening of an exhibition of artwork by a group of artists, and the display raised questions in my mind nearly the bear upon of presentation on sales and career development.
The exhibition was a temporary brandish in a community center. The organizer had little time to brand the onetime gymnasium wait like an art gallery. Because of that, the drawings were matted and either tacked to the wall or placed in cardboard bins. And the unframed paintings were hung on the wall covered with colored crepe paper.
There was a huge crowd of people at the opening. but relatively few of the drawings and paintings sold during the reception. Why?
Focus on the Viewer
I contrasted the informal, political party-like atmosphere of the opening with the displays I normally see in commercial galleries. Many of those upscale showplaces I visit follow the advice Calvin J. Goodman offers in his book, The Art Marketing Handbook: Art Marketing in the 21st Century.
When a client becomes interested in a painting, Goodman urges the dealer to immediately behave the picture show into a private viewing room where the prospective heir-apparent can focus on it without whatsoever peripheral distractions.
If that isn't possible, then nearby paintings or drawings should exist taken downwardly from the wall so the client'south attention is directed to the ane piece of artwork he or she is considering.
The point of Goodman's strategy is to drag the importance of the artwork under consideration, focus the client on 1 piece at a time. And, avert having the prospective heir-apparent search for another painting that might be smaller, less expensive or more important.
Emphasize Value
Some of the about successful artists I've met over the years have similar strategies for emphasizing the importance and value of their artwork.
"I learned long ago non to let collectors visit my studio," said Friedel Dzubas (1915–1994) during a graduate seminar at Cornell Academy, years ago. "As before long as they see unframed drawings scattered around the room, canvases stacked x deep against the wall, and new paintings laying on the floor, my work immediately drops in value."
He continued, "The artwork is no longer precious, unique or the result of magic — and believe me, collectors want to believe that creating art is a form of magic."
'Want it Sold? Frame in it Gilded!'
The 3rd piece of advice that came back to me as I looked around the crowded group exhibition was offered past my friend, Thomas Due south. Buechner. He explained a group of his small plein air paintings went unsold when they were first exhibited inside thin wooden frames.
"I first thought those sketches should be presented with simple, inexpensive frames because they were small and didn't take much time to complete," he recalled. "Boy, was I wrong. Half-dozen months afterward, I exhibited the same paintings inside gold-leaf frames with iii-inch-wide moldings, and every one of them sold. I learned that paintings — especially small ones — don't look important if the frame doesn't say they are important. From that signal on, my motto has been 'Want information technology sold? Frame it in gilt.'"
The point of all this is to suggest the way nosotros present our artwork can accept a huge impact on the perceptions of potential buyers. When a cartoon, print or painting is matted or framed in a mode that isolates the image and gives it an air of importance, collectors are more apt to assign a higher value to it.
The presentation may have absolutely no impact on the intrinsic value of a great artwork, but people act on their perceptions every bit much equally on their knowledge.
Do y'all accept tips to offer on the best manner to nowadays your artwork? Tell u.s.a. in the comments!
Source: https://www.artistsnetwork.com/art-business/presentations-that-help-sell-artwork/
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